Rather than competing with the landscape, the building merges with it, adapting to the existing topography and becoming partially embedded in the terrain, emerging only where functionally necessary. This strategy reduces its visual impact while accommodating the substantial spatial heights required for winemaking processes.

The project is envisioned as an experiential and educational facility, fostering direct and participatory engagement with the processes of vine cultivation, grape harvesting, and wine production Through a sequence of interactive spaces and guided routes, visitors are introduced to the historical evolution of viticultural techniques in the region, alongside contemporary and innovative production methods Visitors are not only observers but are invited to actively participate in each stage of the process.

In addition, the center hosts training courses and educational activities, as well as spaces dedicated to showcasing traditional Alpujarran gastronomy and tasting a wide range of wines produced both on site and throughout the surrounding region.

Finally, as a fundamental aspect of the project’s philosophy, both its construction and long-term operation incorporate advanced environmental technologies. The architectural strategy is grounded in the principles of bioclimatic architecture, understood as a means of efficiently harnessing the natural energy resources provided by the environment itself.